You may have noticed some Business Cards look great whilst other Business
Cards look amateurish. Some Business Cards give the impression of an
established business whilst others look like fly-by-nighters. What is it
that makes some Business Cards look more professional than others. Is it the
colours of the Business Card? Is it the typeface used on the Business Card?
Is it the layout of the Business Card?
Great designs are not a mystery. By following some simple rules, you can
design your Business Cards with style. The secrets of great Business Card
design are easy to learn.
There are four areas that you can learn to ensure your Business Cards look
professional and convey the image you want for your business. Lets look at
these four areas that you can use as tools to evaluate your Business Cards
design. Contrast – Repetition – Alignment – Proximity.
The first thing to keep in mind when designing your Business Card is
contrast. Contrast is a very important visual element on a Business Card.
The simplest contrast is black text on white card. You can be very creative
by using colours that have contrasting relationships such as blue and orange
or red and green. Remember the colour wheel you learnt at school? To find a
contrasting colour use opposite colours from the colour wheel. Typeface can
be contrasted as well. You may use a strong bold typeface for your company
name contrasted with a lighter type for the rest of the text on your
The next thing to look for is repeating elements throughout your Business
Card. You can repeat colours, shapes, typefaces, textures, sizes, images on
your Business Cards. How many typefaces have you used? Have you kept the
sizes similar throughout the card? How many colours are used over the card?
Do all the text and images have a consistent look and feel to them?
Beginner designers often fall into the trap of using lots of different typefaces on
their Business Cards with lots of different sizes. By limiting your Business
Card to one typeface family you will see a professional difference. Keep the
size of the type on your Business Card consistent throughout. You can
effectively repeat a single image on your card rather than clutter it up
with multiple images.
The next thing to look for is how text and images are aligned on your
Our eyes find aligned text and objects pleasing. This is a very common mistake
when designing Business Cards. Text on your Business Card may be aligned
left or right or centred. As long as it is consistent over your Business
Card. If you are using an image, find an element within it to align your
text with on your Business Card. If you use rules (lines), they should begin
and end in alignment with something else, like the text edge or text bottom.
If your image hangs outside the alignment, crop it.
The last thing that ensures great Business Card design is proximity. How
close is information related to each other? Items related to each other
should be grouped close together. For example you don’t want your name to be
a long way from your title as these are related information. Your contact
details should be grouped together on your Business Card. Is your company
name positioned prominently on your Business Card? Keep text at least 3mm
from the edge of the card to avoid text looking like it is falling off the
edge of your Business Card.
Style your Business Cards to match your business profile
By applying what you have just learnt to your Business Cards design, you
will see an immediate improvement and be assured of professional looking
Business Cards that reflect your business. Browse through the designs at
Click Business Cards and you will see these principles in place.
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